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Issue Date | Title | Author(s) |
---|---|---|
2014 | Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand | Syed Alwi, SF; Balmer, JMT; Che-Ha, N; Yen, D |
6-Feb-2020 | Higher Education: a once-in-lifetime purchase | Yang, H-P; Yen, D; Balmer, JMT |
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