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|2016||The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management||Balmer, JMT; Wang, W-Y|
|2007||Student corporate brand identification: An exploratory case study||Balmer, JMT; Liao, M|
|2016||Why business school managers are a key corporate brand stakeholder group||Balmer, JMT; Wang, W-Y|