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Issue Date | Title | Author(s) |
---|---|---|
2007 | Identity studies: Multiple perspectives and implications for corporate-level marketing | He, HW; Balmer, JMT |
2007 | The nature and management of ethical corporate identity: Discussion paper on corporate identity, corporate social responsibility and ethics | Balmer, JMT; Fukukawa, K; Gray, ER |
2009 | Corporate marketing: Apocalypse, advent and epiphany | Balmer, JMT |