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Issue Date | Title | Author(s) |
---|---|---|
2016 | The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management | Balmer, JMT; Wang, W-Y |
2007 | Student corporate brand identification: An exploratory case study | Balmer, JMT; Liao, M |
2016 | Why business school managers are a key corporate brand stakeholder group | Balmer, JMT; Wang, W-Y |
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