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Issue Date | Title | Author(s) |
---|---|---|
2009 | Corporate marketing: Apocalypse, advent and epiphany | Balmer, JMT |
2013 | A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective | He, H-W; Balmer, JMT |
2017 | Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship | Balmer, JMT |