Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2015 | Corporate Brand: Business to Business | Sequeira, N; da Silva, RV; Syed Alwi, SF |
| 2015 | Online corporate brand experience: Development of construct and measures | Hamzah, ZL; Othman, MN; Syed Alwi, SF |
| 2015 | Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image | Syed Alwi, SF; Nguyen, B; Melewar, TC; Yeat-Hui, L; Liu, M |
| 2015 | Explicating consumer segmentation and brand positioning in the islamic financial services industry: A Malaysian perspective | Muhamad, R; Syed Alwi, SF |
| 2015 | Managing volunteerism behaviour: The drivers of donations practices in religious and secular organisations | Eça de Abreu, M; Laureano, RMS; Syed Alwi, SF; da Silva, RV; Dionìsio, P |
| 2015 | Introducing celebrity corporate brand and corporate brand enhancement | Hambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC |