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Issue Date | Title | Author(s) |
---|---|---|
2015 | Explicating Corporate Hertiage, Corporate Heritage Brands, and Organisational Heritage | Balmer, JMT; Burghausen, M |
2015 | Guest Editorial | Chen, W; Balmer, JMT |
2015 | Introducing organisational heritage: Linking corporate heritage, organisational identity, and organisational memory | Balmer, JMT; Burghausen, M |
2015 | Corporate heritage identity stewardship: A corporate marketing perspective | Burghausen, M; Balmer, JMT |
2015 | Introducing celebrity corporate brand and corporate brand enhancement | Hambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC |
26-Jul-2015 | Brands in, from and to emerging markets: The role of industrial relationships | Gupta, S; Balmer, JMT; Low, B |