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Issue Date | Title | Author(s) |
---|---|---|
2015 | Corporate Brand: Business to Business | Sequeira, N; da Silva, RV; Syed Alwi, SF |
2015 | Online corporate brand experience: Development of construct and measures | Hamzah, ZL; Othman, MN; Syed Alwi, SF |
2015 | Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image | Syed Alwi, SF; Nguyen, B; Melewar, TC; Yeat-Hui, L; Liu, M |
2015 | Explicating consumer segmentation and brand positioning in the islamic financial services industry: A Malaysian perspective | Muhamad, R; Syed Alwi, SF |
2015 | Managing volunteerism behaviour: The drivers of donations practices in religious and secular organisations | Eça de Abreu, M; Laureano, RMS; Syed Alwi, SF; da Silva, RV; Dionìsio, P |
2015 | Introducing celebrity corporate brand and corporate brand enhancement | Hambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC |