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Issue Date | Title | Author(s) |
---|---|---|
2016 | Corporate heritage tourism brand attractiveness and national identity | Balmer, JMT; Chen, WF |
2016 | Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands | Santos, FP; Burghausen, M; Balmer, JMT |
2016 | The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management | Balmer, JMT; Wang, W-Y |
2016 | Coporate heritage torism brand attractiveness. The case of Tong Ren Tang and Chinese national identity | Balmer, JMT; Chen, W |
2016 | Scrutinizing stakeholder thinking. Orthodoxy or Heterodoxy? | Balmer, JMT; Johansen, TS; Nielsen, AE |
2016 | Why business school managers are a key corporate brand stakeholder group | Balmer, JMT; Wang, W-Y |