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Issue Date | Title | Author(s) |
---|---|---|
29-Mar-2022 | Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences | Zha, D; Foroudi, P; Melewar, TC; Jin, Z |
25-Jun-2021 | Making sense of sensory brand experience: Constructing an integrative framework for future research | Zha, D; Foroudi, P; Jin, Z; Melewar, TC |
2-Feb-2024 | Examining the Impact of Sensory Brand Experience on Brand Loyalty | Zha, D; Foroudi, P; Melewar, TC; Jin, Z |
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