Brunel University Research Archive: Search

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Issue Date	Title	Author(s)
2015	Internal brand co-creation: The experiential brand meaning cycle in higher education	Punjaisri, K; Dean, D; Arroyo-Gamez, R; Pich, C
2014	COBRA framework to evaluate e-government services: A citizen-centric perspective	Osman, IH; Anouze, AL; Irani, Z; Lee, H; Weerakkody, V; Balci, A; Medeni, TD; Al-Ayoubi, B
2014	Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign	Pich, C; Dean, D; Punjaisri, K
2016	Scrutinizing stakeholder thinking. Orthodoxy or Heterodoxy?	Balmer, JMT; Johansen, TS; Nielsen, AE
2016	A constructively critical review of change and innovation-related concepts: Towards conceptual and operational clarity	Potocnik, K; Anderson, NR
2015	The value of nonlinear control theory in investigating the underlying dynamics and resilience of a grocery supply chain	Spiegler, VLM; Potter, AT; Naim, MM; Towill, DR
2014	Wally Olins (1930–2014), corporate identity ascendancy and corporate brand hegemony. Celebrating the life of Wally Olins: Leading corporate identity exponent and prominent brand proponent	Balmer, JMT
2014	Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity	Burghausen, M; Balmer, JMT
2017	Introduction: Consumer and Consumed	Staples, J; Klein, JK
2016	Unintended consequences of changes in the regulatory landscape on the statutory audit processNie	Niemi, L; Knechel, WR; Ojala, H; Collis, J