Brunel University Research Archive: Search

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Issue Date	Title	Author(s)
2013	Business School corporate brand identities	Syed Alwi, SF; CheHa, N; Yen, D
2015	Managing volunteerism behaviour: The drivers of donations practices in religious and secular organisations	Eça de Abreu, M; Laureano, RMS; Syed Alwi, SF; da Silva, RV; Dionìsio, P
2013	A framework to attain brand promise in an online setting	Syed Alwi, SF; Ismail, SA
2016	Consumer-Based Virtual Brand Personality (CBVBP), Customer Satisfaction and Brand Loyalty in the Online Banking Industry	Ong Khian Sin; Bang Ngyuen; Syed Alwi, SF
2018	Inter-national Branding Strategy and its Effect on Brand Performance: A Comparison Between the USA and China”	Syed Alwi, SF; Pitelis, C; Georgiadis, A; Zarantonello, L
2018	The Importance of CSR Initiatives in Building Customer Support and Loyalty: Evidence from Saudi Arabia	Ajina, AS; Arnold Japutra, A; Nguyen, B; Syed Alwi, SF; Al-Hajla, AH
2017	Guest Editors’ Introduction	Melewar, TC; Nguyen, B; Syed Alwi, SF; Navare, J
2017	The state of the art on corporate reputation: A special section	Melewar, TC; Bang Nguyen; Syed Alwi, SF; Navare, J
2016	Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image	Syed Alwi, SF; Nguyen, B; Melewar, TC; Loh, YH; Liu, M
2014	Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand	Syed Alwi, SF; Balmer, JMT; Che-Ha, N; Yen, D