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Issue Date | Title | Author(s) |
---|---|---|
2010 | Transfer of brand knowledge in business-to-business markets: A qualitative study | Gupta, S; Melewar, TC; Bourlakis, M |
2011 | Investigating the implications of business and culture on the behaviour of customers of international firms | Gupta, S; Navare, J; Melewar, TC |
2013 | Embedding knowledge and value of a brand into sustainability for differentiation | Gupta, S; Czinkota, M; Melewar, TC |
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