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Issue Date | Title | Author(s) |
---|---|---|
2015 | Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image | Syed Alwi, SF; Nguyen, B; Melewar, TC; Yeat-Hui, L; Liu, M |
2017 | Guest Editors’ Introduction | Melewar, TC; Nguyen, B; Syed Alwi, SF; Navare, J |
2017 | The state of the art on corporate reputation: A special section | Melewar, TC; Bang Nguyen; Syed Alwi, SF; Navare, J |
2016 | Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image | Syed Alwi, SF; Nguyen, B; Melewar, TC; Loh, YH; Liu, M |
2013 | Celebrity as the human brand: The association between corporate brand communication and credibility with brand equity | Hambali, A; Syed Alwi, SF; Melewar, TC |
2015 | Introducing celebrity corporate brand and corporate brand enhancement | Hambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC |
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