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|2009||Corporate marketing: Apocalypse, advent and epiphany||Balmer, JMT|
|2009||Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived||Balmer, JMT|
|2009||Aligning identity and strategy: Corporate branding at British Airways in the late 20th century||Balmer, JMT; Stuart, H; Greyser, SA|