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Issue Date | Title | Author(s) |
---|---|---|
2009 | Corporate marketing: Apocalypse, advent and epiphany | Balmer, JMT |
2009 | Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived | Balmer, JMT |
2009 | Aligning identity and strategy: Corporate branding at British Airways in the late 20th century | Balmer, JMT; Stuart, H; Greyser, SA |