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|2009||A study of food buying behavior among Chinese children||Fan, Y; Li, Y|
|2009||Internationalisation of Spanish fashion brand Zara||Lopez, C; Fan, Y|
|2009||Branding the nation: Towards a better understanding||Fan, Y|
|2009||Surrogate Brands - The pull to adopt an ‘Other’ nation; via sports merchandise||Wilson, J; Liu, J; Fan, Y|
|2009||Corporate communications in China : A preliminary study||Fan, Y|