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Issue Date | Title | Author(s) |
---|---|---|
2013 | Business School corporate brand identities | Syed Alwi, SF; CheHa, N; Yen, D |
2014 | Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand | Syed Alwi, SF; Balmer, JMT; Che-Ha, N; Yen, D |