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Issue Date | Title | Author(s) |
---|---|---|
2016 | A brand preference and repurchase intention model: The role of consumer experience | Ebrahim, R; Ghoneim, A; Irani, Z; Yan, F |
2013 | Embedding knowledge and value of a brand into sustainability for differentiation | Gupta, S; Czinkota, M; Melewar, TC |
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