Browsing "Brunel Business School Theses" by Subject Brand management
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
2017 | Corporate heritage brand identity, customer experience and satisfaction: the case study of John Lewis Partnership | Sammour, Ammar Abdellatif Taha |
2013 | An investigation into brand value dimensionality and its effects on loyalty: evidence from the high-tech brandscape in Saudi Arabia | AlMakrami, Ali Hussein |