Browsing "Brunel Business School Theses" by Subject Credibility
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
2017 | Exploring the role of celebrities' instagram accounts in changing the behaviour of consumers: case study of Kuwait | Almerri, Rashed S S M Alhaimer |
2012 | How consumers judge brands endorsed by corporations: a process-based explanation | Ibraheem, Khaled Assad |