Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing "Brunel Business School Theses" by Subject Credibility
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 2017 | Exploring the role of celebrities' instagram accounts in changing the behaviour of consumers: case study of Kuwait | Almerri, Rashed S S M Alhaimer |
| 2012 | How consumers judge brands endorsed by corporations: a process-based explanation | Ibraheem, Khaled Assad |