Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/9589
Title: | Individual behavior towards mobile services acceptance in the airline sector: A survey in Saudi Arabia |
Authors: | Algethmi, M De Coster, R |
Keywords: | Social acceptance;Mobile services;Airline sector |
Issue Date: | 2013 |
Citation: | Academy of Marketing 2013 Conference, University of South Wales, Cardiff, Wales, ( 08 - 11 July 2013). |
URI: | http://bura.brunel.ac.uk/handle/2438/9589 |
Appears in Collections: | Advanced Manufacturing and Enterprise Engineering (AMEE) |
Files in This Item:
File | Description | Size | Format | |
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Fulltext.pdf | 279.57 kB | Adobe PDF | View/Open |
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