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Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/1861

Title: The art of cross-cultural branding
Authors: Fan, Y
Keywords: 品牌, 品牌命名, 文化价值观, 跨文化, branding, cross-culture, China
Publication Date: 2005
Publisher: Peking University
Citation: PKU Business Review (2005) No.10
URI: http://bura.brunel.ac.uk/handle/2438/1861
ISSN: 1672-8149
Appears in Collections:Brunel Business School Research Papers
Marketing

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