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Title: The art of cross-cultural branding
Authors: Fan, Y
Keywords: 品牌, 品牌命名, 文化价值观, 跨文化, branding, cross-culture, China
Issue Date: 2005
Publisher: Peking University
Citation: PKU Business Review (2005) No.10
ISSN: 1672-8149
Appears in Collections:Marketing
Brunel Business School Research Papers

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