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Title: Corporate communications in practice: the profile of pr directors in the british companies
Authors: Dolphin, R
Fan, Y
Keywords: corporate communications, public relations, PR, British companies
Issue Date: 2000
Publisher: MCB University Press
Citation: Corporate Communication (2000), 5:4, 197-203
Abstract: In spite of being seen as an increasingly important function of management, public relations (PR) or corporate communications (as is called in this paper) remains a subject which is seriously under-researched. This paper reports an empirical study conducted in 20 British organisations with a focus on the director of corporate communications. It examines the origin and role of corporate communication executives and identifies those essential characteristics that constitute the most successful communication practitioners.
ISSN: 1356-3289
Appears in Collections:Marketing
Brunel Business School Research Papers

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