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http://bura.brunel.ac.uk/handle/2438/3642
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| Title: | Corporate communications in china: A preliminary study |
| Authors: | Fan, Y |
| Keywords: | Corporate Communications, Branding, Corporate Reputation, Social Responsibility, Corporate Website, China |
| Publication Date: | 2009 |
| Publisher: | International Corporate Identity Group (ICIG) Symposium |
| Citation: | Proccedings of the 12th International Corporate Identity Group (ICIG) Symposium, Vila Bled, Vila Bled, 29th September 2009 |
| Abstract: | Corporate communications on the internet has played an increasingly important role in China, given the country now has the largest number of internet users in the world. The paper reports a survey of 10 Chinese companies. A total of 20 corporate websites were examined using content analysis. Key topics relating to corporate communications were identified and discussed. |
| URI: | http://bura.brunel.ac.uk/handle/2438/3642 |
| Appears in Collections: | Brunel Business School Research Papers
Marketing
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