Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Electronic word of mouth
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
|---|---|---|
| 2019 | Assessing consumer behaviour within the context of social media marketing | Salem, Emad Abdulwhab |
| 12-Feb-2018 | An empirical investigation of customer intentions influenced by service quality using the mediation of emotional and cognitive responses | Alsaggaf, MA; Althonayan, A |
| 2017 | Identifying consumers' information adoption criteria on various online consumer review platforms: a case of Thai hospitality factor | Sirithanaphonchai, Jutarat |
| 2016 | The impact of online customer reviews (OCRs) on customers' purchase decisions: An exploration of the main dimensions of OCRs | Lu, KJ; Elwalda, A |