Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Visual identity
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 2009 | Brand management strategy for Korean professional football teams: A model for understanding the relationships between team brand identity, fans’ identification with football teams, and team brand loyalty | Koo, Ja Joon |
| 2011 | Investigating determinants and perceived consequences of auditory identity management: A corporate perspective among UK companies | Bartholmé, Roland |
| 2019 | A New Conceptualization and Measurement of Corporate Identity: Evidence from the UK Food and Beverage Industry | Tourky, M; Syed Alwi, SF; Kitchen, P; Melewar, TC; Shaalan, A |