Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/17822
Title: | A New Conceptualization and Measurement of Corporate Identity: Evidence from the UK Food and Beverage Industry |
Authors: | Tourky, M Syed Alwi, SF Kitchen, P Melewar, TC Shaalan, A |
Keywords: | Corporate identity;Communication;Visual identity;Employee identification |
Issue Date: | 2019 |
Publisher: | Elsevier |
Citation: | Journal of Business Research |
URI: | http://bura.brunel.ac.uk/handle/2438/17822 |
ISSN: | 0148-2963 |
Appears in Collections: | Publications |
Files in This Item:
File | Description | Size | Format | |
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FullText.doc | (Embargoed until 17 Apr 2022) | 791 kB | Microsoft Word | View/Open |
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