Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject activity theory
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2026 | Technological Transformation in Human-Robot and Human-AI Ensembles in Marketing and Consumer Services: Activity Theory and a Socio-Cultural Framework | Ozturkcan, S; Merdin-Uygur, E |