Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/32038
Title: Technological Transformation in Human-Robot and Human-AI Ensembles in Marketing and Consumer Services: Activity Theory and a Socio-Cultural Framework
Authors: Ozturkcan, S
Merdin-Uygur, E
Keywords: cobotic teams;human-AI ensembles;activity theory;human-robot interaction
Issue Date: 2026
Publisher: Palgrave Macmillan
Citation: Ozturkcan, S. and Merdin-Uygur, E. (2026) 'Technological Transformation in Human-Robot and Human-AI Ensembles in Marketing and Consumer Services: Activity Theory and a Socio-Cultural Framework', The Impact of Marketing Strategies on Society: Examining Critical Aspects of Marketing and Their Implications for Societal Well-Being. London: Palgrave Macmillan, (forthcomng)
Series/Report no.: Palgrave Studies in Marketing, Organizations and Society;
Abstract: ...
Description: ...
URI: https://bura.brunel.ac.uk/handle/2438/32038
ISSN: 978-3-032-08422-4
Other Identifiers: ORCiD: Ezgi Merdin-Uygur https://orcid.org/0000-0002-4065-7336
Chapter 3
Appears in Collections:Brunel Business School Embargoed Research Papers

Files in This Item:
File Description SizeFormat 
FullText.pdfEmbargoed until 12 months after publication393.34 kBAdobe PDFView/Open


Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.