Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject customer engagement
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) |
|---|---|---|
| 5-Aug-2024 | A Bibliometric Review of Customer Engagement in the International Domain: Reviewing the Past and the Present | Marvi, R; Foroudi, P; Jerez, MJ |
| 28-Sep-2025 | Enhancing Customer Engagement Through Artificial Intelligence Authenticity | Foroudi, P; Robson, MJ; Marvi, R; Spyropoulou, S |
| 31-Dec-2025 | Greener labels, stronger bonds: driving engagement and value co-creation through retailers’ sustainability and sustainable development goals alignment | Durmaz, Gulbin; Foroudi, Pantea; Melewar, TC; Dennis, Charles; Dilmperi, Athina |
| 4-Oct-2023 | Meet Me at the Local Shop: Designing Community Anchors for Customer Engagement | Woo, E; Kim, C; Kwon, H; Ryu, Y; Choi, Y; Nam, K-Y |
| 12-Oct-2023 | Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity | Akter, S; Mohiuddin Babu, M; Hossain, TMT; Dey, BL; Liu, H; Singh, P |