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http://bura.brunel.ac.uk/handle/2438/29523| Title: | A Bibliometric Review of Customer Engagement in the International Domain: Reviewing the Past and the Present |
| Authors: | Marvi, R Foroudi, P Jerez, MJ |
| Keywords: | research method;customer engagement;VOS;text mining;Leximancer;global;international marketing |
| Issue Date: | 5-Aug-2024 |
| Publisher: | Palgrave Macmillan (part of Springer Nature) |
| Citation: | Marvi, R., Foroudi, P. and Jerez, P. (2024) 'A Bibliometric Review of Customer Engagement in the International Domain: Reviewing the Past and the Present', Corporate Reputation Review, 0 (ahead of print), pp. 1 - 14. doi: 10.1057/s41299-024-00198-y. |
| Abstract: | This study addresses/examines how the conceptual structure of customer engagement in the international context has changed since its emergence. These layers of analysis will assist researchers to uncover the historical basis, and identify the changes in the knowledge structure of customer engagement research in the international business domain. Our bibliometric analysis included 151 customer engagement articles. We employed cluster visualization (VOS) along with text mining to classify the most important and informative research in customer engagement in the international context. |
| URI: | https://bura.brunel.ac.uk/handle/2438/29523 |
| DOI: | https://doi.org/10.1057/s41299-024-00198-y |
| ISSN: | 1363-3589 |
| Other Identifiers: | ORCiD: Pantea Foroudi https://orcid.org/0000-0003-4000-7023 |
| Appears in Collections: | Brunel Business School Research Papers |
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