Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject e-commerce
Showing results 1 to 8 of 8
Issue Date | Title | Author(s) |
21-Apr-2024 | AI-powered voice assistants: developing a framework for building consumer trust and fostering brand loyalty | Rawool, V; Foroudi, P; Palazzo, M |
2005 | Culture and e-commerce: An exploration of the perceptions and attitudes of Egyptian internet users | El Said, GR; Hone, KS |
16-Aug-2024 | Image-based virtual try-on: Fidelity and simplification | Islam, T; Miron, A; Liu, X; Li, Y |
2006 | In search of the drivers of high growth in manufacturing SMEs | O'Regan, N; Ghobadian, A; Gallear, D |
10-Aug-2023 | Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance | Batsakis, G; Theoharakis, V; Li, C; Konara, P |
2013 | Online Data Processing Consent Under EU Law: A Theoretical Framework and Empirical Evidence from the UK | Ferretti, F; Borghi, M; Karapapa, S |
2004 | Strategic motivators and expected benefits from e-Commerce in traditional organisations | Piris, L; Fitzgerald, G; Serrano, A |
8-Jul-2024 | Transforming Digital Marketing with Generative AI | Islam, T; Miron, A; Nandy, M; Choudrie, J; Liu, X; Li, Y |