Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject signaling theory
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 11-Dec-2021 | Abandoning innovation projects, filing patent applications and receiving foreign direct investment in R&D | Li, RY; Yan, KJ; Yao, N; Tian, K; Xia, S; Yang, X-H; Xiong, Y |
| 25-Aug-2016 | Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit | Decker, C; Baade, A |
| 21-Sep-2023 | Visibility through clutter: How could brands cut through advertising clutter on Instagram? | Ahmed, I; Asaad, Y; Alwi, S |