Visibility through clutter: How could brands cut through advertising clutter on Instagram?

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/28232

Title:	Visibility through clutter: How could brands cut through advertising clutter on Instagram?
Authors:	Ahmed, I Asaad, Y Alwi, S
Keywords:	social media marketing;food & beverage sector;theory of bottom-up processing;Instagram;AIDA;schema incongruity theory;signaling theory;ironic advertising.
Issue Date:	21-Sep-2023
Publisher:	COBIIR
Citation:	Ahmed, I., Asaad, Y. and Alwi, S. (2023) 'Visibility through clutter: How could brands cut through advertising clutter on Instagram?', 5th International Colloquium on Corporate Branding, Identity, Image and Reputation (COBIIR 2023), London, UK, 21-23 September, pp. 1 - 2.
Abstract:	Upcoming businesses from all sectors are heavily relying on Instagram in order to build their brand with respect to its user friendliness, low cost, and accessibility. The application offers an abundance of business-friendly tools allowing organizations to build an online store, create collaborations, or even sponsor their own content in order to reach a wider audience greater than their current followership.
Description:	Meeting abstract
URI:	https://bura.brunel.ac.uk/handle/2438/28232
Other Identifiers:	ORCID iD: Sharifah Alwi https://orcid.org/0000-0002-0694-5203 ORCID iD: Yousra Asaad https://orcid.org/0000-0003-1939-0566
Appears in Collections:	Brunel Business School Research Papers

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