Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject strategic orientation
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 26-Mar-2020 | The Impact of Brand Value on Brand Competitiveness | Gupta, S; Gallear, D; Rudd, J; Foroudi, P |
| 23-Jul-2020 | IT-based product innovation strategies for small firms | Chen, C-HS; Liu, G; Nguyen, B; Takeda, S |
| 12-Jul-2023 | Strategic orientation, strategic renewal, and the international performance of born global firms | Ahmed, FU; Babu, MM; Rahman, MDN; Uddin, MJ; Dey, BL |