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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/20335| Title: | The Impact of Brand Value on Brand Competitiveness |
| Authors: | Gupta, S Gallear, D Rudd, J Foroudi, P |
| Keywords: | brand value;marketing orientation;strategic orientation;brand competitiveness;brand differentiation |
| Issue Date: | 26-Mar-2020 |
| Publisher: | Elsevier |
| Citation: | Gupta, S., Gallear, D., Rudd, J. and Foroudi, P. (2020) 'The Impact of Brand Value on Brand Competitiveness', Journal of Business Research, 112, pp. 210 - 222. doi: 10.1016/j.jbusres.2020.02.033. |
| URI: | https://bura.brunel.ac.uk/handle/2438/20335 |
| DOI: | https://doi.org/10.1016/j.jbusres.2020.02.033 |
| ISSN: | 0148-2963 |
| Appears in Collections: | Brunel Business School Embargoed Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Fulltext.pdf | Embargoed until 12-02-2023 | 557.09 kB | Adobe PDF | View/Open |
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