Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject text mining
Showing results 1 to 6 of 6
| Issue Date | Title | Author(s) |
|---|---|---|
| 5-Aug-2024 | A Bibliometric Review of Customer Engagement in the International Domain: Reviewing the Past and the Present | Marvi, R; Foroudi, P; Jerez, MJ |
| 7-Mar-2023 | A Brief History of Service Innovation: The evolution of past, present, and future of service innovation | Mahavarpour, N; Marvi, R; Foroudi, P |
| 27-Jun-2024 | Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework | Marvi, R; Zha, D; Foroudi, P |
| 18-Dec-2024 | Past, present and future of AI in marketing and knowledge management | Marvi, R; Foroudi, P; Cuomo, MT |
| 10-Jan-2025 | Psychic distance and inter-organizational relationships: theoretical foundations, methodological approaches, and future research directions | Egwuonwu, A; Oruh, ES; Egwuonwu, A; Onyima, J |
| 19-Aug-2022 | Service failure research in the hospitality and tourism industry: a synopsis of past, present and future dynamics from 2001 to 2020 | Akarsu, TN; Marvi, R; Foroudi, P |