Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject value co-destruction
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
|---|---|---|
| 30-Jun-2020 | The dark side of AI-powered service interactions: exploring the process of co-destruction from the customer perspective | Castillo, D; Canhoto, AI; Said, E |
| 19-Dec-2023 | Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations | Brown, DM; Apostolidis, C; Dey, BL; Singh, P; Thrassou, A; Kretsos, L; Babu, MM |