Brunel University Research Archive(BURA) preserves and enables easy and open access to all
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Browsing by Author Melewar, TC
Showing results 46 to 48 of 48
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| Issue Date | Title | Author(s) |
|---|---|---|
| 2010 | Transfer of brand knowledge in business-to-business markets: A qualitative study | Gupta, S; Melewar, TC; Bourlakis, M |
| 21-Oct-2013 | Universities and export market orientation: An exploratory study of UK post-92 universities | Asaad, Y; Melewar, TC; Cohen, G; Balmer, JMT |
| 2011 | The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industry | Chen, Chen-Chu |