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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/21418| Title: | Universities and export market orientation: An exploratory study of UK post-92 universities |
| Authors: | Asaad, Y Melewar, TC Cohen, G Balmer, JMT |
| Keywords: | universities;export market orientation;higher education marketing;international marketing managers;international students recruitment |
| Issue Date: | 21-Oct-2013 |
| Publisher: | Emerald |
| Citation: | Marketing Intelligence and Planning, 2013, 31 (7), pp. 838 - 856 |
| URI: | https://bura.brunel.ac.uk/handle/2438/21418 |
| DOI: | https://doi.org/10.1108/MIP-01-2013-0007 |
| ISSN: | 0263-4503 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 236.17 kB | Adobe PDF | View/Open |
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