Browsing by Author Nguyen, B
Showing results 11 to 13 of 13
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Issue Date | Title | Author(s) |
---|---|---|
2018 | Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West Bengal | Bose, S; Kumar Roy, S; Syed Alwi, SF; Nguyen, B |
15-Jan-2020 | Projecting University Brand Image via Satisfaction and Behavioral Response: Perspectives from UK-based Malaysian Students | Syed Alwi, S; Che-Ha, N; Nguyen, B; Ghazali, EM; Mutum, DM; Kitchen, PJ |
31-Jan-2019 | Scale Development in Higher Education: University Corporate Brand Image, Student Satisfaction and Student Behavioral Intention | Alwi, Sharifah Faridah; Che-Ha, Norbani |