Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/20539
Title: Scale Development in Higher Education: University Corporate Brand Image, Student Satisfaction and Student Behavioral Intention
Authors: Alwi, Sharifah Faridah
Che-Ha, Norbani
Issue Date: 31-Jan-2019
Publisher: Routledge
Citation: Strategic Brand Management in Higher Education, 2019
URI: http://bura.brunel.ac.uk/handle/2438/20539
ISBN: 9780367139421
Other Identifiers: 12
Appears in Collections:Brunel Business School Embargoed Research Papers

Files in This Item:
File Description SizeFormat 
FullText.pdf258.09 kBAdobe PDFView/Open


Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.