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Title: Scale Development in Higher Education: University Corporate Brand Image, Student Satisfaction and Student Behavioral Intention
Authors: Alwi, Sharifah Faridah
Che-Ha, Norbani
Issue Date: 31-Jan-2019
Publisher: Routledge
Citation: Strategic Brand Management in Higher Education, 2019
ISBN: 9780367139421
Other Identifiers: 12
Appears in Collections:Brunel Business School Embargoed Research Papers

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