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Issue Date | Title | Author(s) |
2013 | Business School corporate brand identities | Syed Alwi, SF; CheHa, N; Yen, D |
2013 | Celebrity as the human brand: The association between corporate brand communication and credibility with brand equity | Hambali, A; Syed Alwi, SF; Melewar, TC |
2016 | Consumer-Based Virtual Brand Personality (CBVBP), Customer Satisfaction and Brand Loyalty in the Online Banking Industry | Ong Khian Sin; Bang Ngyuen; Syed Alwi, SF |
2015 | Corporate Brand: Business to Business | Sequeira, N; da Silva, RV; Syed Alwi, SF |
2016 | Corporate sports sponsorship: Exploring the relationships between consumer perception, consumer response and sponsor’s brand reputation – evidence from Malaysia | Hambali, A; Nguyen, B; Ismail, N; Syed Alwi, SF |
2014 | Coupon redemption behaviour: A Malaysian cross-segment investigation | Kitchen, JP; Syed Alwi, SF; Che-Ha, N; Pei Yee, L |
2014 | Designing corporate brand experience in an online context: A qualitative insight | Hamzah, ZL; Syed Alwi, SF; Othman, MN |
8-Jun-2020 | Digital Society and Corporate Reputation: Towards the Next Generation of Insights | Syed Alwi, SF; Melewar, TC; Cuomo, MT; Schwaiger, M |
2012 | Employer branding and retention of employees in luxury hotel chains in Malaysia | Syed Alwi, SF; Arshad, R; Siew Yee, C |
2017 | Enhancing online customer experience via corporate brand: Scale development, validation and conceptual model | Hamzah, ZL; Syed Alwi, SF; Nguyen, B; Othman, MD |
2015 | Explicating consumer segmentation and brand positioning in the islamic financial services industry: A Malaysian perspective | Muhamad, R; Syed Alwi, SF |
2015 | Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image | Syed Alwi, SF; Nguyen, B; Melewar, TC; Yeat-Hui, L; Liu, M |
2016 | Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image | Syed Alwi, SF; Nguyen, B; Melewar, TC; Loh, YH; Liu, M |
2017 | Film or film brand? Investigating consumers’ engagement with films as brands | Kohli, Gurdeep Singh |
2013 | A framework to attain brand promise in an online setting | Syed Alwi, SF; Ismail, SA |
2017 | Guest Editors’ Introduction | Melewar, TC; Nguyen, B; Syed Alwi, SF; Navare, J |
2014 | h3 gourmet: great to go upmarket, but are people willing to pay for the difference? | De Carvalho, JC; da Silva, RV; Syed Alwi, SF |
2018 | The Importance of CSR Initiatives in Building Customer Support and Loyalty: Evidence from Saudi Arabia | Ajina, AS; Arnold Japutra, A; Nguyen, B; Syed Alwi, SF; Al-Hajla, AH |
2017 | The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty | Syed Alwi, SF; Muhammad Ali, S; Nguyen, B |
2018 | Inter-national Branding Strategy and its Effect on Brand Performance: A Comparison Between the USA and China” | Syed Alwi, SF; Pitelis, C; Georgiadis, A; Zarantonello, L |