Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/14788
Title: | Enhancing online customer experience via corporate brand: Scale development, validation and conceptual model |
Authors: | Hamzah, ZL Syed Alwi, SF Nguyen, B Othman, MD |
Issue Date: | 2017 |
URI: | http://bura.brunel.ac.uk/handle/2438/14788 |
Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
File | Description | Size | Format | |
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Fulltext.doc | 41 kB | Microsoft Word | View/Open |
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