Brunel University Research Archive(BURA) preserves and enables easy and open access to all
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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/14788| Title: | Enhancing online customer experience via corporate brand: Scale development, validation and conceptual model |
| Authors: | Hamzah, ZL Syed Alwi, SF Nguyen, B Othman, MD |
| Issue Date: | 2017 |
| URI: | http://bura.brunel.ac.uk/handle/2438/14788 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Fulltext.doc | 41 kB | Microsoft Word | View/Open |
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