Browsing by Author Yen, D

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Issue DateTitleAuthor(s)
2017The acculturation impact on luxury consumption motivations: a case of Chinese young consumers living in the UKZhang, Yaqiong
2013Business School corporate brand identitiesSyed Alwi, SF; CheHa, N; Yen, D
2017Enhancing firm performance through internal market orientation and employee organizational commitmentYu, Q; Yen, D; Barnes, B; Huang, Y
2017Entrepreneurship and franchisee performanceAl-Zawawi, Alawiah Sami
2016Exploring the interaction effects between country of manufacture and country of design within the context of the sportswear industry in ThailandThanajaro, Natinee
2017Film or film brand? Investigating consumers’ engagement with films as brandsKohli, Gurdeep Singh
2017Food Consumption When Travelling Abroad: Young Chinese Sojourners’ Food Consumption in the UKYen, D; Cappellini, B; Wang, C; Nugyen, B
2017Guanxi GRX (Ganqing, Renqing, Xinren) and Conflict Management in Sino-US Business RelationshipsYen, D; Abosag, I; Huang, Y; Nguyen, B
2012How consumers judge brands endorsed by corporations: a process-based explanationIbraheem, Khaled Assad
2018INVESTIGATING RELATIONSHIP TYPES FOR CREATING BRAND VALUE FOR RESELLERSGupta, S; Foroudi, P; Yen, D
2013An investigation into brand value dimensionality and its effects on loyalty: evidence from the high-tech brandscape in Saudi ArabiaAlMakrami, Ali Hussein
2016An investigation into the effect of national culture on the diffusion of innovations: a case study on the Mena regionAl Mutairi, Shihanah Mohammed
2012An investigation into the relationships between universities’ internal branding, employee brand support and the transformational leadership characteristics of immediate leaders: A study from the perspective of academic staff in Thai universitiesKaewsurin, Narissara
2018The linkage between CSR beliefs and ethical behaviour and its influences on consumer attitudes towards the retail sector in the UKGronfula, Auhud Ghazi M
2016Localization in China: How Guanxi moderates Sin-US business relationshipsYen, D; Abosag, I
2018Millennial Chinese Consumers’ Perceived Destination Brand ValueLou, J; Dey, BL; Yalkin, C; Sivarajah, U; Punjaisri, K; Huang, Y; Yen, D
2016Modelling the relationship between brand experience dimensions and the antecedents of happiness within the context of dining servicesAl Mandil, Karam
2017The moderating effect of social media involvement and brand love on the consumer perceived values and purchasing intention of fast-fashion productsTangpattanakit, Jaruporn
2014Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brandSyed alwi, SF; Balmer, JMT; CheHa, N; Yen, D
2016Responsiveness to healthy advertisements in adults: An experiment assessing beyond brand snack selection and the impact of restrained eating.Dovey, T; Torab, T; Yen, D; Boyland, EJ; Halford, JCG