Please use this identifier to cite or link to this item:
|Title:||Away From Home: How Young Chinese Consumers travel with Global Brands?|
|Keywords:||Global brands;Brand meanings;Chinese consumers;Travelling consumers|
|Citation:||Journal of Retailing and Consumer Services|
|Appears in Collections:||Brunel Business School Research Papers|
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.