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Title: Away From Home: How Young Chinese Consumers travel with Global Brands?
Authors: Cappellini, B
Hosany, S
Yen, D
Yu, Q
Keywords: Global brands;Brand meanings;Chinese consumers;Travelling consumers
Issue Date: 31-Oct-2017
Publisher: Elsevier
Citation: Journal of Retailing and Consumer Services
ISSN: 0969-6989
Appears in Collections:Brunel Business School Research Papers

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