Browsing by Author Zha, D
Showing results 1 to 6 of 6
Issue Date | Title | Author(s) |
---|---|---|
27-Jun-2024 | Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework | Marvi, R; Zha, D; Foroudi, P |
2-Feb-2024 | Examining the Impact of Sensory Brand Experience on Brand Loyalty | Zha, D; Foroudi, P; Melewar, TC; Jin, Z |
16-Apr-2024 | Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace | Zha, D; Foroudi, P; Marvi, R |
29-Mar-2022 | Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences | Zha, D; Foroudi, P; Melewar, TC; Jin, Z |
25-Jun-2021 | Making sense of sensory brand experience: Constructing an integrative framework for future research | Zha, D; Foroudi, P; Jin, Z; Melewar, TC |
27-Jul-2023 | Synthesizing the customer experience concept: A multimodularity approach | Zha, D; Marvi, R; Foroudi, P |