Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Author Zha, D
Showing results 1 to 9 of 9
| Issue Date | Title | Author(s) |
| 13-May-2025 | AI sensation and engagement: Unpacking the sensory experience in human-AI interaction | Foroudi, P; Marvi, R; Zha, D |
| 27-Jun-2024 | Elevating B2B branding in a global context: Integrating existing literature and proposing a forward-thinking conceptual framework | Marvi, R; Zha, D; Foroudi, P |
| 2026 | Examining the impact of digital traceability on sustainability performance: Considering the roles of traceability systems, enablers and drivers in a study of user perception in the context of China and the United Kingdom | Zha, D; Zhang, C; Foroudi, P |
| 2-Feb-2024 | Examining the Impact of Sensory Brand Experience on Brand Loyalty | Zha, D; Foroudi, P; Melewar, TC; Jin, Z |
| 16-Apr-2024 | Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace | Zha, D; Foroudi, P; Marvi, R |
| 29-Mar-2022 | Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences | Zha, D; Foroudi, P; Melewar, TC; Jin, Z |
| 25-Jun-2021 | Making sense of sensory brand experience: Constructing an integrative framework for future research | Zha, D; Foroudi, P; Jin, Z; Melewar, TC |
| 1-Apr-2025 | Metaverse in Hospitality and Tourism in International Journal of Contemporary Hospitality Management: Guest Editorial | Foroudi, P; Marivi, R; Zha, D; Kooli, B; Bagozzi, R |
| 27-Jul-2023 | Synthesizing the customer experience concept: A multimodularity approach | Zha, D; Marvi, R; Foroudi, P |
