Brunel University Research Archive(BURA) preserves and enables easy and open access to all
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Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/33304| Title: | Examining the impact of digital traceability on sustainability performance: Considering the roles of traceability systems, enablers and drivers in a study of user perception in the context of China and the United Kingdom |
| Authors: | Zha, D Zhang, C Foroudi, P |
| Issue Date: | 2026 |
| Publisher: | Brunel University of London |
| Citation: | Zha, D., Zhang, C. and Foroudi, P. (2026) 'Examining the impact of digital traceability on sustainability performance: Considering the roles of traceability systems, enablers and drivers in a study of user perception in the context of China and the United Kingdom', 2026 AMA Global Marketing SIG Conference, Nice, France, 27–29 May [Accepted conference proceeding]. Available at: http://bura.brunel.ac.uk/handle/2438/33304 . |
| Abstract: | ... |
| Description: | ... |
| URI: | https://bura.brunel.ac.uk/handle/2438/33304 |
| Other Identifiers: | ORCiD: Dongmei Zha https://orcid.org/0000-0002-4886-1278 ORCiD: Pantea Foroudi https://orcid.org/0000-0003-4000-7023 |
| Appears in Collections: | Department of Business Analytics and Marketing Embargoed Research Papers * |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Embargoed until 27 May 2026 | 315.67 kB | Adobe PDF | View/Open |
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