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Title: Repertoires of the corporate past: Explanation and framework. Introducing an integrated and dynamic perspective
Authors: Burghausen, M
Balmer, JMT
Keywords: Corporate history;Corporate identity;Corporate communications;Corporate branding;Corporate heritage;Corporate memory
Issue Date: 2014
Publisher: Emerald Group Publishing Limited
Citation: Corporate Communications: an international journal, 19(4): 384 - 402, (2014)
Abstract: Purpose – The repertories of the corporate past perspective is introduced and articulated and is placed with the corporate communications and corporate marketing domains. The framework consolidates and expands the comprehension of multifarious actualisations of the past as a corporate-level phenomenon. The paper aims to discuss these issues.
ISSN: 1758-6046
Appears in Collections:Brunel Business School Research Papers

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