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http://bura.brunel.ac.uk/handle/2438/11187
Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Sequeira, N | - |
dc.contributor.author | da Silva, RV | - |
dc.contributor.author | Syed Alwi, SF | - |
dc.contributor.editor | Melewar, TC | - |
dc.contributor.editor | Syed Alwi, SF | - |
dc.date.accessioned | 2015-07-27T08:54:53Z | - |
dc.date.available | 2015-05-01 | - |
dc.date.available | 2015-07-27T08:54:53Z | - |
dc.date.issued | 2015 | - |
dc.identifier.citation | Corporate Branding: Arenas, Areas and Approaches, 2015, pp. 112 - 129 | en_US |
dc.identifier.isbn | 978-0-415-72111-0 | - |
dc.identifier.uri | http://www.taylorandfrancis.com/books/details/9780415721127/ | - |
dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/11187 | - |
dc.description.abstract | In B2B markets, choosing the wrong business partner can reduce the company’s ability to survive and thrive into the future. Stakeholder involvement in organizations and the complex set of interactions between stakeholders and the organization, expressed in formal and informal relationships and characterized by a wide array of experiences, impressions, facts, perceptions, beliefs and knowledge, all of these contribute in different measures to organizational reputation. | en_US |
dc.format.extent | 112 - 129 | - |
dc.language.iso | en | en_US |
dc.publisher | Routledge | en_US |
dc.subject | Corporate reputation | en_US |
dc.subject | Company positioning | en_US |
dc.subject | Corporate brand | en_US |
dc.title | Corporate Brand: Business to Business | en_US |
dc.type | Book chapter | en_US |
dc.relation.isPartOf | Corporate Branding: Arenas, Areas and Approaches | - |
pubs.place-of-publication | UK | - |
Appears in Collections: | Brunel Business School Research Papers |
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File | Description | Size | Format | |
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Fulltext.docx | 46.83 kB | Unknown | View/Open |
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